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Selling Short

Selling short, short selling, or “shorting” is an investment strategy where an investor speculates that a stock will go down in value. It is the sale of a stock that you do not own. When you sell short a stock, your broker will lend you the stock from either the brokerages own inventory, another of the firm’s clients, or from another brokerage firm altogether. The stock is sold immediately and the proceeds are put into your account. Eventually you must buy back the same number of shares or “close” the short and return the stock to the broker. When selling short you hope the stock price drops so you can buy back the stock at a lower price and make a profit on the difference. On the contrary, if the stock price rises you must buy back at a higher price and consequentially lose money.

For example, an investor believes that there will be a decline in the stock price of Company A. Company A is trading at $10 a share, so the investor borrows shares of Company A stock at $10 a share and immediately sells them in a short sale. Later, Company A's stock price declines to $5 a share, and the investor buys shares back on the open market to replace the borrowed shares. Since the price is lower, the investor profits on the difference -- in this case $5 a share (minus transaction costs such as commissions and fees). However, if the price goes up from the original price, the investor loses money. Unlike a traditional long position — when risk is limited to the amount invested — shorting a stock leaves an investor open to the possibility of unlimited losses, since a stock can theoretically keep rising indefinitely.

You can “sit on a stock” for a period of time in hopes it will drop in price to where you desire, but eventually you will be forced to give the broker back the stock “cover”. Note: since you are technically being lent the stock when shorting, you must open a margin account and adhere to the rules of margin trading.

Important points to consider before selling short a stock:

Your gains are always limited, but your losses are almost infinite.
A best case scenario for a short seller is that you buy a stock, the company files for bankruptcy, and the shares then have virtually no value. You are then able to buy the stock back for next to nothing and earn almost a 100% return on your investment “ROI”.

On the other hand, your potential losses have no limit. If you sell short a stock and it doubles in value, you lose 100%; if it triples you lose 200%; and so forth.

The stock market goes up more than it goes down.
On average the stock market (national exchanges) returns 10% or more per year. Share prices go up two to three times as often as they go down. That’s why a bull market tends to last for many years while a bear market usually lasts only a year or so. Note: the OTC market is much more volatile and most OTC companies stocks are less stable and don’t move with the market as frequently.

Brokerages tend to “rip off” small investors who sell short. When you borrow money to buy stock on a margin, you receive dividends on the shares buy have to pay interest on the loan. It would sound reasonable to assume that when you sell borrowed stock, the reverse would apply: you would have to pay dividends due on the borrowed stock but receive interest on the cash proceeds from selling the shares but that is not the case. You are required to pay the dividends, but unless you’re a big professional investor, you do not get any interest on the cash proceeds resulting from the stock sale.




Financial Library Index:


What are Penny Stocks?
Understanding the Pinksheets
The Successful Microcap Investor
Choosing the Right Broker
Margin Accounts
Full Service or Discount Broker?
Types of Trades
P/E Ratio
Selling Short
Technical Analysis of Penny Stocks
OTCBB vs. NASDAQ
OTCBB Due Diligence
OTCBB vs. Pinksheets
Penny Stock Fraud
The Role of a Market Maker

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