Rocketinfo Inc. is a leading provider of Internet-based search, competitive and business intelligence solutions that have enabled event and information driven enterprises to become more profitable. The company was formed as a result of the acquisition of Rocket Technologies Inc. by Zeppelin Energy Inc. in August 2004.

At the core of all Rocketinfo offerings is a robust, proprietary search engine that allows it to provide a range of business information products and services to the enterprise, government and consumer markets, in a manner that is more efficient and cost effective than others in these respective industries. The company has embraced the emerging convergence in these markets with new standards in Web Services, XML and RSS. Its new product, the Rocketinfo Enterprise Message Broker (Rocketinfo EMB) has been developed to take advantage of these new market opportunities. The product has provided Rocketinfo customers with the ability to bridge access to disparate internal and external data sources and enable a truly event-driven organization, increase returns on current technology investments and deliver significant competitive advantage.

The Rocketinfo management team has extensive experience developing, marketing and selling sophisticated search-based software solutions to large enterprise and government clients. Extensive contracts with the Canadian Government have been extremely successful. Rocketinfo technology provides a comprehensive system for the collection and storage of business information, keyword and concept search flexibility, intelligent analytical tools, multi-channel delivery, and autonomous processing.

The Rocketinfo comprehensive content collection system searches over 11,000 high quality, publicly accessible business information sources on an on-going basis. It offers the flexibility to include user-specified subscription content, email newsletters, chat boards and newsgroups from both internal and Internet sources. The high-performance content storage system uses advanced, proprietary indexing and compression technology to allow the content to be searched quickly without relying on expensive computing resources. Advanced tools for the creation of keyword and concept search expressions provide knowledge workers with the ability to quickly and intuitively build search topics of unlimited size and scope without impacting performance.

The proprietary Intelligent analytical tools improve the search and analysis process utilizing a "Knowledge Builder" module that helps users define the terms and scope of their search. A ‘relevancy engine’ ensures that only truly relevant content is presented for further refinement and analysis. And a specialized ‘learning engine’ allows users to provide feedback to a neural network that increases the granularity and relevance of the results.

Rocketinfo's multi-channel delivery system supports web publishing, e-mail newsletters to both connected and wireless devices, and XML data feeds that can be integrated with other applications. Furthermore, the company’s autonomous processing technology allows relevant information to be collected, analyzed and delivered, without the need for direct user intervention.

Rocketinfo Inc. is uniquely positioned to participate in two of the highest growth technology market trends: Internet Search and Business Intelligence.

Within these markets, the company is focused on three core enterprise market opportunities and have products designed specifically to take advantage of each respective market opportunity: Competitive Intelligence, Business Intelligence and Web Services.

Competitive Intelligence: The majority of enterprise competitive intelligence research involves searching the Internet for breaking news and business information on competitors. In any enterprise, as the number and diversity of information sources and competitors continue to grow, there is a requirement to automate the collection, analysis and delivery of competitive information across the organization. Rocketinfo has been delivering competitive intelligence solutions for 5 years into large enterprise and government environments with an 80% close rate. It is a proven market opportunity and an enterprise business that will continue to grow.

Business Intelligence: Traditional business intelligence (BI) software systems are proprietary, expensive and unable to easily exchange data with other internal or external software systems. Legacy BI systems are not effective in delivering critical information as soon as a change in information occurs as the systems were not designed with the real time demands of today’s Internet based enterprises. A massive market opportunity exists as a result of legacy BI systems design and untimely information delivery.

Every enterprise that has made an investment in business intelligence software systems requires enterprise message brokering (EMB) software to facilitate the transition to real-time event-driven information systems. This market opportunity is being pursued with the Rocketinfo EMB. This solution enables an enterprise leverage existing BI investments by using the Rocketinfo EMB to facilitate real time data exchanges between enterprise systems, browsers, desktop applications and mobile devices. Rocketinfo EMB is not meant to displace existing BI systems, it is meant to let the enterprise build on BI systems already in place in order to deliver real time information from internal and external data sources.

Web Services: Rocketinfo was an early adopter of web services, offering its enterprise web services customer’s access Rocketinfo business information through an application-to-application interface, typically based on XML. Outsell, a research firm specializing in the Information Content industry, recently noted that "the emergence of powerful intelligent agents and service-oriented architectures based on Web Services will ultimately enable fully automated "brokered" access to content that is delivered directly into a user's work flow process. Vendors that leverage these standards-based technologies will have a distinct advantage over those that don't." Rocketinfo enjoys this advantage and the company is profitably employing web services to deliver business information to a range of enterprise clients.

Rocketinfo generates revenue through license fees to access its search technology and business information database. Typically, customers will access its solutions through web services or an enterprise server license. Revenues from licensing are annually renewable.

A variety of business trends support the Rocketinfo vision. Studies indicate that searching for information and information retrieval is a critical task for both knowledge workers and consumers. In a recent study IDC found the average return on investment in business intelligence was 431 per cent. In fact, the ability to access data faster is the No. 1 productivity gain business intelligence offers.

Rocketinfo’s competitive advantage lies in its award winning technology. The company has successfully licensed its technology to organizations that use it internally for competitive intelligence and business intelligence as well as a communication tool for partners, clients and end users. The Rocketinfo solutions use a modular design approach enabling organizations to license the technology based on the functionality and deployment required.