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Overview
About
Jones Soda
As of
August 1st, 2000, Urban Juice and Soda Company Ltd. officially
changed its name to Jones Soda Co ("JONES"). The
story of the Company began in 1987, when Company founder and
president, Peter van Stolk, recognized the potential of emerging
"alternative" products in the beverage industry.
The company's
start in the beverage world was not as a manufacturer of its
own brand, but as a distributor in western Canada of other
successful lines, including Just Pik't Juices, Arizona Iced
Tea and Thomas Kemper sodas. By 1994, Jones was firmly established
as a full line beverage distributor in western Canada, with
a reputation for picking winners.
Jones
Soda Flavors
Utilizing
its experience and knowledge gained in the distribution industry,
JONES decided to create and distribute its own brands. In
1995, JONES created two brands of its own: WAZU Natural Spring
water, launched in April 1995 and Jones Soda, launched with
six flavors in January 1996. Jones Soda has been recognized
and awarded for its unique packaging that features constantly
changing labels that are generated and submitted by its consumers.
In 2000, Jones Soda Co. launched its own version of an energy
drink, named WhoopAss. The following year, in 2001, Jones
Soda Co. launched 6 flavors of Jones Juice. See Jones Flavor
Evolution for more information
Distribution
of Jones Soda began with what we call our "alternative
distribution strategy." Jones Soda Co. placed it own
coolers, bearing their signature flames, in some truly unique
venues, such as skate, surf and snowboarding shops, tattoo
and piercing parlors, as well as in individual fashion stores
and national retail clothing and music stores. Following the
execution of the alternative distribution strategy, Jones
began an up and down the street "attack" of the
marketplace; this time placing product in convenience and
food stores. Finally, the Company has now begun to achieve
larger chain store listings with companies such as Starbucks,
Panera Bread, Barnes & Noble, Safeway, Target, Cost Plus,
Meijers, Winn-Dixies stores, Albertson's, and 7-Eleven stores.
Jones
Soda has also incorporated unique marketing initiatives in
its strategy. Jones Pro Riders and Jones Emerging Riders,
including extreme pro athletes BMXer Mat Hoffman, X-Game Gold
Medallist Bucky Lasek and Surf Legend Benji Weatherly, can
be found promoting Jones and sporting the Jones logo at extreme
sporting events across the country. The Jones RVs on both
the East and West coasts, travel throughout cities in North
America handing out soda and talking to the people on the
street.
Jones
Soda has always been about the consumer and interacting with
the consumer. From the ever changing photos on our labels
to the company's websites, www.jonessoda.com and www.myjones.com,
and the recent MyJones Independent Music site, www.myjonesmusic.com,
Jones Soda has created a cult following and is a passion not
only among soda drinkers but with its employees, directors
and shareholders.
Run with
the little guy... create some change. |
